Vice President of Communications and Marketing
Augusta University

Augusta, Georgia

Posted in Education and Training


This job has expired.

Job Info


Vice President of Communications and Marketing

Augusta University (AU) seeks a dynamic and strategic leader with an understanding of a complex academic institution to serve as its Vice President of Communications and Marketing. This position reports directly to the Executive Vice President for Operations and is a key member of the enterprise's leadership team.

THE UNIVERSITY

Founded in 1828 and located in Augusta, Georgia, Augusta University is a public comprehensive research university and medical center dedicated to training the next generation of innovators, leaders, and health care providers. Augusta University offers more than 120 degrees within nine colleges and schools and has campuses and off-site instructional programs throughout the state. Augusta University's mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university. Augusta University is building on its legacy as a destination of choice for the students of today and the leaders of tomorrow.

Home to the Medical College of Georgia, the nation's ninth-largest and 13th-oldest medical school, the University's Health Sciences Campus is at the forefront of health care innovation. Located in vibrant downtown Augusta and housing the state's largest College of Nursing, the comprehensive College of Allied Health Sciences, the College of Science and Mathematics, The Graduate School, The Dental College of Georgia, and the Health Sciences Campus is also home to the state's only public academic medical center.

Augusta University is a research leader in areas ranging from cancer to cybersecurity, and research will continue to be a central pillar of the institution's new strategic plan. Our interdisciplinary and translational approach to research and scholarship creates a highly collaborative environment that supports the institution's goals to improve the lives of the people of our community, our state and around the world. The institution currently receives over $180 million in research awards and aspires to be among the top fifty medical schools in sponsored research. Augusta University's partnership with Augusta University Health System makes it one of only 120 academic health centers nationwide. Our enterprise includes the Augusta University Health Center, the Children's Hospital of Georgia, the Georgia Cancer Center, Roosevelt Warm Springs Hospitals, the practice plan (Medical Associates), the Georgia War Veterans Nursing Home, and more than 80 outpatient practice sites, allow us to train the next generation of caregivers in the classroom, discover new and innovative treatment options in our research labs and positively impact the care and the quality of life of our patients.

The historic Summerville Campus is home to the university's liberal arts curriculum. In the shade of ancient trees, professors from the Katherine Reese Pamplin College of Arts, Humanities, and Social Sciences; the nationally ranked James M. Hull College of Business; and the College of Education prepare students for a lifetime of critical thinking, creativity, and entrepreneurial success.

Nestled along the Savannah River, the Riverfront Campus is in Augusta's thriving cybersecurity corridor and houses the Georgia Cyber Center, a state-of-the-art complex that provides a high-tech intersection of business, government, industry, and education. The Riverfront campus includes the University's School of Computer and Cyber Sciences, a cutting-edge cyber range, state of the art classroom, conference and meeting space, incubator space for innovation and entrepreneurship, as well as proximity to industry professionals and innovative start-ups.

Opened in 1991, Christenberry Fieldhouse (CFH) is home to eleven of the Augusta Jaguars' 13 competition sports and the College of Education's Kinesiology Department. The Forest Hills Campus, on which CFH is located, boasts the Jaguar's Division I golf team's full-size golf course designed by world renowned course architect Donald Ross. The Jaguars' Division II baseball, softball and soccer teams take the field there as well. Augusta University has won 2 National Championships in Golf and 16 Peach Belt Conference Championships across all sports. The Jaguars' also have 114 total NCAA Tournament Appearances.

Georgia's second oldest and second-largest city, Augusta, is situated on the southern banks of the storied Savannah River. Serving as a halfway point between the Appalachian Mountains to the north and the Atlantic Ocean to the south, Augusta is a thriving community with a welcoming history mixed with a spirit of creativity and innovation.

POSITION SUMMARY

The Vice President of Communications and Marketing is responsible for advancing the strategic goals of the university by enhancing the university's reputation and building awareness of Augusta University. The position is the strategic leader for the University's external and internal communications efforts, The Division of Communications and Marketing is a highly integrated and collaborative unit encompassing a communications team, a marketing team, and a digital resources team, as well as embedded communicators supporting units throughout the university.

RESPONSIBILITIES

The Vice President of Communications and Marketing serves as the chief communications and marketing officer of the University, whose major responsibilities include:

  • Serves as a key enterprise leader in protecting the integrity of the institution's brand, image, and institutional marks.
  • Plans, directs, and executes the overall short- and long-term communications strategy for the University while recognizing diverse functions, processes, and funding sources.
  • Fosters collaborative working relationships with the University System of Georgia staff, campus administrators, faculty, staff and, students to ensure the University accurately communicates our values, mission, and principles, while maintaining the highest level of transparency.
  • Develops and implements an in-state and national marketing effort for AU to strategically differentiate Augusta University's success stories.
  • Develops and implements crisis communications plans, as necessary.
  • In partnership with the Vice President for the Division of Enrollment and Student Affairs executes an in state and national student recruiting effort, for undergraduate and graduate students, consistent with the strategic enrollment management plan.
  • In conjunction with the Executive Vice President for Operations, assists in the development of communications strategy with local and state governments and participates in outreach activities to foster relationships with state and federal stakeholders.
  • Develops and implements plans to dramatically strengthen ties to in-state and national media that cover AU and higher education and serves as the University's spokesperson to ensure effective representation in media issues and events.
  • Effectively leverages technology, including social media, multimedia, and video content, to advance communications goals.
  • Leads the Communications and Marketing office to include oversight of the department's budget, as well as supervision and development of professional-level staff.
  • Provides visionary insight to institutional leadership and the DCM team regarding best practices, emerging issues, trends, and opportunities in university communications.

PREFERRED QUALIFICATIONS

It is preferred that candidates for the Vice President of Communications and Marketing bring professional maturity and documentation of the following skills and characteristics:

  • A master's degree in communication, public relations, marketing, or related field required.
  • 10 years of high-level management experience in directing strategic communications, targeted outreach and coalition building and/or marketing required.
  • Higher education administrative leadership experience with similar responsibilities to this position is strongly preferred.
  • Demonstrated commitment to diversity, inclusion, affirmative action, and equal employment opportunity.
  • Proven supervisory experience and demonstrated record of leading cross-functional teams.
  • Skilled decision‐maker, with transparency in decision-making and management.
  • Excellent oral and written communication and presentation skills.
  • Understanding of and appreciation for media culture and deadlines and how best to strategically leverage them on behalf of the University.
  • Demonstrated experience with effective research-based communications.
  • Demonstrated experience in effective brand development and market positioning for a large, complex organization.
  • Understanding of the scope and strategic impact of technology used in marketing and social media branding and promotions.
  • Experience strategically deploying marketing and communication tools to disseminate messages across different platforms and to diverse audiences.
  • Adaptable ability to execute strategy in an evolving and complex space.

APPLICATION PROCESS

The Search Committee invites applications, inquiries, and nominations for this position. Applications should be accompanied by a letter of interest, curriculum vitae, and the names and contact details of at least five professional references. Applications and nominations will be accepted until the position is filled, and review of applications will begin immediately. Interested candidates are encouraged to submit materials electronically to the search firm assisting Augusta University by February 10, 2022.

Laurie C. Wilder, President

Porsha L. Williams, Vice President

Jacob C. Anderson, Principal

Parker Executive Search

pwilliams@parkersearch.com || janderson@parkersearch.com

(770) 804-1996 x 111

Augusta University, a unit of the University System of Georgia, is an equal opportunity educational institution and is an equal opportunity/affirmative action employer.


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