UX Copy Writer
Horizontal Talent

Rochester, Minnesota

Posted in Retail


This job has expired.

Job Info


 

  • The Technical Marketing Writer researches, creates, edits, and revises information to produce trusted, evidence-based content in text and multimedia formats to be delivered through digital and print channels to meet business objectives by empowering target audiences to take action.
  • Responsible for completing a mix of new and updated content assignments.
  • Adheres to established content standards, policies, processes, and workflows.
  • Manages time to produce quality work on or prior to deadline.
  • Ability to work independently and effectively in an agile environment that expects and promotes teamwork.
  • Performs other duties as needed.


Key activities performed by this Technical Marketing Writer include:

  • Developing technical and product marketing content to drive demand for over 18 specialized laboratory testing and other product lines. Content includes web copy, brochures, video, email, whitepapers, ebooks, and case studies.
  • Writing thought leadership content including patient stories, research and innovation features, and other short and long-form article content.
  • Interview physicians, scientists, and other subject-matter experts to produce above content. Interview clients for case studies.
  • Developing positioning and messaging for new products and features.
  • Brand stewardship - Enforce Mayo style guide across all marketing mediums.

Skills:

 

  • Ability to analyze and synthesize evidence-based literature, and elicit subject-matter expert (SME) knowledge to produce health care content for a target audience(s).
  • Highly detail-oriented and able to follow complex processes.
  • Background in health or science-related information or subject-matter expertise in health.
  • Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.


This job has expired.

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