Sr Manager, Ecommerce Personalization
Gap

Job Info

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About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

The Sr. Manager, Ecommerce Personalization will lead testing and experimentation, advanced targeting and the development of segmented experiences on Gap.com as part of a cross-functional group focused on accelerating personalization at Gap. They will play an active role as the Site Channel Lead, overseeing design and execution of ongoing tests, assessing effectiveness of the different initiatives, and partnering with external and internal players to drive continuous innovation.

What You'll Do

• Lead site experimentation track from test selection, sizing assessment, prioritization, experience ideation, test design, audience selection, creative direction, strategy alignment with external technology vendors and business partners, to driving next steps or next iterations when the experiments are concluded
• Provide precision and partner with technical managers on build requirement and scope definition to eliminate the possibility of scope creep
• Own test brief and creative brief, and own strategic roadmap for longer-term initiatives like personalized landing page optimization
• Identify site personalization or optimization opportunities by staying close to business performance, leadership priorities, customer feedback, and industry trends
• Be curious in data and can be self-sufficient in performing quick web analyses to inform decisions using analytics tools such as Adobe Analytics
• Build strong relationship with broader Gap brand organization (Digital Brand Management, Audience Experience Marketing, Merchandising, Production, Creative, etc.) as well as central team enabling partners (DPG and DPG vendors, Product Management, etc.) to drive strategic alignment or capability unlock

REQUIREMENTS

• Someone who can think big and creatively, understand what's technically feasible and still dare to push the boundaries, know how to put together an action plan, data-driven and detail-oriented and also can lead the team through organizational challenges
• Experience leading a cross functional team to define, scope and prioritize requirements for new features or new experiences for customers
• Worked in a fast-paced environment that evaluates success based on both business impact and the volume/frequency of output
• 3+ years of experience practicing A/B experimentation and have a good knowledge in test design and measurement
• Experience in personalization technologies and tactics; worked with customer segmentation and driving activation strategy accordingly
• Technically savvy and have the patience and ability to understand a complex tech stack and customer data ecosystem
• Familiarity with ecommerce KPIs, and have experience in making data-driven decisions impacting online retail business
• Experience in driving cross-functional and cross-team alignment with great communication skills and perseverance

Who You Are

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row. US Candidates - Non NYCPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.US Candidates - NYCBeginning December 27, 2021 the City of New York requires all employees in the City who work on site to provide proof that they are fully vaccinated against COVID-19, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability, a sincerely held religious belief or other legally protected basis (including status as a victim of domestic violence, stalking or sex offenses).

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