Senior Specialist, Social Media
Brother USA

Job Info

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The Senior Specialist, Social Media owns, creates, and executes on innovative social media initiatives supporting the brand's multiple business accounts and objectives. This role manages a vast array of social media content across platforms and works with internal/external stakeholders to ensure that content being delivered to customers is aligned with organizational objectives and helps bolster product sales. In addition, this role works to develop the content, whether in-house, through digital agencies, or through user-generated content and influencer marketing. Through analysis and market research, this role recommends and executes on social media improvements, acting as a subject matter expert for their assigned business segments.

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

Duties and Responsibilities

Social Media Initiatives, Content & Activation

• Execute and manage brand social initiatives for assigned business segments
• Recommend additional social tactics to meet business goals as identified
• Manage social media calendar and social media content creation, including the calendarization of, posting, and measurement of its success
• Work with cross-functional teams, including the paid social team to meet business goals
• Write, edit, and proofread social media content
• Source, classify, and promote user-generated content, including the identification and promotion of diverse brand ambassadors and influencers
• Manage agencies to ensure content is aligned to organizational objectives
• Attend tradeshows and perform on-site activation, as need

Social Media Analysis, Research & Reporting

• Perform analysis and reporting of relevant KPI's and benchmarks, ensuring business goals are met and opportunities for improvements are identified
• Identify social trends and oversee creation of content to ensure that it matches market trends and contributes to increased business results
• Identify, refine, and strategize on social listening best practices and propose actionable data
• Act as a subject matter expert for assigned segments and stay current with social media trends and tools by attending networking and educational events, reading blogs, and listening to podcasts

Requirements

-Bachelor's Degree (or equivalent experience) in Marketing, Communications, or related field
-5 years' experience to include:

• Managing & creating content for various social media platforms, including but not limited to: Facebook, Instagram, YouTube, Pinterest, and Twitter
• Developing content roadmaps in partnership with internal teams and digital agencies
  

-3 years' experience with full copy-writing, content creation/curation, and graphic design is preferred

-Certification in Google Analytics, Google Adwords and Khoros is preferred

-Spanish language skills are preferred

Brother Offers

• A competitive base salary
• Rich and comprehensive benefits package
• Casual dress environment
• Tuition reimbursement: Up to 10k yearly
• Access to learning and development online and in-person classes

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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