Regional Marketing Manager
Mortenson Dental Partners

Indianapolis, Indiana

Posted in Medical and Nursing


This job has expired.

Job Info


**OUR COMPANY IS OWNED BY OUR TEAM MEMBERS**

The Regional Marketing Manager will lead the conversion of national brand initiatives into regional marketing strategies and brand management for assigned region(s) of the company, work with regional leadership, doctors, and practice leaders on various marketing initiatives to drive brand awareness, new patients and patient loyalty, collaborate with and leverage the capabilities of the support marketing team and agency partners to carry out the development of marketing assets, and effectively present marketing ideas and performance analysis to regional leadership. Must have a thorough knowledge of traditional and digital advertising tactics, performance analytics, and the ability to think conceptually and strategically with a high level of influence on the tactical execution of marketing recommendations and the ability to work effectively and collaboratively as part of a dispersed team. Some travel is required (25%).

Regional Marketing Director will oversee 2 regions; Mortenson Family Dental in the Greater Cincinnati Region and Gentle Dentist in the Indianapolis area.

BENEFITS

Becoming a part of Mortenson Dental Partners gives you instant access to a variety of benefits throughout your career including:

  • Medical insurance with company contribution
  • Paid Time Off & holidays (qualify after 60 days & work 30 hours or more a week)
  • Employee Stock Ownership Plan (work 1000 hours in a year)
  • 401K (automatically enrolled)
  • Support from Managers and Directors
  • Advanced Technology
  • Continuing education opportunities offered at no cost (job specific)
  • Relocation opportunities available
  • Employee assistance program
  • Bonus opportunities available

RESPONSIBILITIES
  • Develop an annual marketing plan to define marketing goals, major initiatives, and campaigns
  • Implement marketing plan, collaborating with the MDP support marketing team and agency partners in the development of marketing tactics and media plans
  • Develop and maintain relationships with regional leadership, doctors, and practice managers within your regions, gaining alignment with regional marketing initiatives and supporting their marketing needs
  • Oversee marketing needs for new doctors, DeNovos, acquisitions, and expansions for applicable regions
  • Monitor patient feedback and respond to reviews and surveys. Prepare monthly reports to communicate review and survey analytics
  • Ongoing analysis and reporting of the effectiveness of marketing initiatives, tracking against defined marketing goals
  • Oversee the Brand Ambassador program in applicable regions, providing guidance for practice-level marketing ideas and sponsorship requests
  • Support regional summit events as part of the planning committee

REQUIREMENTS
  • Bachelor degree in Marketing, Communications, Advertising, or related field
  • 3-5 years previous experience in a similar marketing management role

DESIRABLES
  • Dental, healthcare or multi-unit experience; ad agency experience
  • Google Suite, MailChimp, Google Analytics and AdWords
  • Thorough knowledge of traditional and digital advertising tactics, performance analytics, and ability to think conceptually and strategically with a high-level of influence on the tactical execution of marketing recommendations

Any offer of employment is contingent upon the Company’s determination that the candidate has successfully passed a background check, including a drug screen.

We are an equal-opportunity employer and consider all qualified candidates equally.


This job has expired.

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