Description
Healthcare isn't just about health anymore. It's about caring for family, friends, finances, and personal life goals. It's about living life fully. At Conviva, a wholly-owned subsidiary of Humana, Inc., we want to help people everywhere, including our team members, lead their best lives. We support our team members to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our team members fresh perspective, new insights, and exciting opportunities to enhance their careers. At Conviva, we're seeking innovative people who want to make positive changes in their lives, the lives of our patients, and the healthcare industry as a whole.
The Conviva Marketing team is looking for an experienced and passionate Product Marketer who is hyper customer focused with an ability to understand complex business models, and support the development and activation of marketing strategies that drive desired business outcomes. You'll be responsible for supporting market-resonating value propositions; positioning the Conviva care models and experience; and executing messaging and campaigns that drive the behavioral change and ultimately positively impact the business. This role reports to the Product Marketing Lead for Conviva Care Centers.
Responsibilities
At Conviva Care Centers, a division of Humana, we want to help people everywhere, including our associates, lead their best lives. We support our associates to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our associates fresh perspective, new insights, and exciting opportunities to grow their careers. At Conviva Care Centers, we're seeking innovative people who want to make positive changes in their lives, the lives of our members, and the healthcare industry as a whole.
As a senior-focused healthcare provider, and subsidiary of one the nation's leading integrated health companies, Humana, we put the needs of seniors at the forefront of everything we do. Our multidisciplinary team goes above and beyond to make our centers a leading health and wellness destination for communities in key Medicare markets. Conviva's national primary care centers provide value-based care and represent nearly 100 physician practices, 300 clinicians, and 150,000 patients across the states of Texas and Florida.
Conviva Care Centers is in the midst of a significant growth strategy that requires a key focus on acquisition of new customers/patients and retention of current customers/patients while driving engagement across both. A critical component of the growth strategy is Conviva's ability to hire and retain best-in-class Physicians and talent in addition to cultivating relationships with a key cohort, health plan brokers and agents. Conviva has the opportunity to build brand awareness in key markets and defend its position in others. This will require the development of marketing strategies that deliver at the brand-level while also delivering on market-level business dynamics and needs.
The Conviva Marketing team is looking for an experienced and passionate Product Marketer who is hyper customer focused with an ability to understand complex business models, and support the development and activation of marketing strategies that drive desired business outcomes. You'll be responsible for supporting market-resonating value propositions; positioning the Conviva care models and experience; and executing messaging and campaigns that drive the behavioral change and ultimately positively impact the business. This role reports to the Product Marketing Lead for Conviva Care Centers.
Responsibilities
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