Marketing Manager
Mount Carmel Health System

Job Info

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Employment Type:
Full time
Shift:

Description:

Why Mount Carmel?

With five hospitals, over 60 free-standing outpatient clinics, a college of nursing, a Medicare Advantage plan, and extensive outreach and community wellness programs, Mount Carmel Health System serves more than a million patients in central Ohio each year, and we've been a pillar of this community for more than 130 years. As a proud member of Trinity Health, one of the nation's largest Catholic healthcare delivery systems, our network of caring spans 22 states, 94 hospitals, and 133,000 colleagues nationwide.

We know that exceptional patient care starts with taking care of our colleagues, so we invest in great people and all that we ask in return is that you come to work ready to make a difference and do the right thing.

What we offer:

• Competitive compensation and benefits packages including medical, dental, and vision coverage
• Retirement savings account with employer match starting on day one
• Generous paid time off programs
• Employee recognition incentive program
• Tuition/professional development reimbursement
• Relocation assistance (geographic restrictions apply)
• Discounted tuition and enrollment opportunities at the Mount Carmel College of Nursing

Why Columbus?

The nation's 14th largest city, Columbus, Ohio is one of the fastest growing major metropolitan areas in the Midwest - ranked #1 for population growth, #1 for job growth, #1 for wage growth, and #1 real estate market. And with a vibrant blend of professional sports, world-class attractions, creative cuisines, and a flourishing music and arts scene, you'll never be found wanting for entertainment and experiences to call your own in Columbus. Learn more at www.experiencecolumbus.com!

About the job:

The Marketing Manager is responsible for developing and overseeing the implementation of strategic, integrated marketing plans for assigned service lines and business segments across the health system. This involves developing strategic marketing plans and implementing tactical action plans, which include advertising, material development and online strategies that accomplish measurable marketing objectives and achieve meaningful ROI. The Marketing Manager also works as a member of the marketing team to support and build the Mount Carmel brand. This position collaborates with operations, service line VPs, corporate administration and medical staff leaders and is an expert in healthcare marketing, staying abreast of best practice marketing trends and competitor strategies.

What you'll do:

• Directing all marketing activities associated with assigned service lines and business segments.
• Working closely with project owners, operations, VPs of service line, corporate administration and medical staff leaders to develop strategies, action plans, budgets and tracking.
• Actively engage and manage Mount Carmel's brand position.
• Managing the creation and production of marketing materials, including print ads, direct mail, brochures, newsletters and other publications.
• In collaboration with web marketing specialists, translating organizational brand and marketing activities into the online/digital environment, including developing web content, email campaigns, social media posts, online advertising, etc.
• Managing marketing coordinator(s), including overseeing work product and evaluating performance.
• Meets population specific and all other competencies according to department requirements.
• Develops and maintains productive working relationships with vendors, marketing, creative services, communications and public affairs, service line, operations and project sponsors.
• Reviews business and marketing plans for continuity of goals, strategies and tactics.
• Attends community and marketing events as needed (including evenings and weekends) and represents Mount Carmel in a professional manner.
• Act as a resource, providing marketing consultation to unassigned service lines and business segments as appropriate.

What we're looking for:

• Minimum Education Requirement: Bachelor's degree in business administration, healthcare administration or social sciences.
• Experience: Seven to ten years of marketing-related experience. Five years of healthcare experience preferred. Higher education experience a plus!
• Demonstrated experience in developing and implementing strategic marketing plans.
• Expertise in developing and deploying strategic marketing communications strategies, including traditional, online and social media.
• Demonstrated project management skills, including the ability to handle multiple projects and priorities simultaneously; strong organizational skills; highly self-motivated and self directed; and attentive to detail. Must be able to work under the pressure of tight deadlines.
• Ability to establish and maintain relationships and work as a member of a team, both inside and outside the marketing department.
• Exceptional strategic planning, critical thinking and writing skills.

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Mount Carmel and all its affiliates are proud to be equal opportunity employers. We do not discriminate on the basis of race, gender, religion, physical disability or any other classification protected under local, state or federal law.

Our Commitment to Diversity and Inclusion

Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.

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