Marketing Comm Spec II
Welbilt

Job Info

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JOB DESCRIPTION

Under moderate supervision, provides visual design and concept development for execution and coordinates with product managers, global marketing staff and vendors to ensure that the visual design communicates the desired message and functions. Demonstrates a thorough understanding of principles related to digital and offset printing processes, graphics and marketing including communicating project specifications. May lead creative aspects of a project, adapt to rapid change and handle detail-oriented projects independently. Activities include creating and/or coordinating the production of advertising and promotional materials, identifying an appropriate mix of advertising and promotional media channels that align with defined customer market segmentation and buyer personas (e.g., social media, website, radio/television, publications, billboards, etc.), coordinating activities of the company's trade shows, promotions and events, planning advertising campaigns (e.g., budget estimates, preparing and negotiating advertising contracts, etc.), and creating and/or coordinating brand promotional merchandise.

Major Accountability

• Creates computer illustration and design using software tools such as Adobe Illustrator and Adobe Photoshop, design graphics, logos, presentation templates, photo collections, web animations, etc.
• Addresses requests for printed materials and website additions, gathers content information, designs and re-writes materials, gains approvals and designs for print or posting on the web.
• Creates photo manipulations and cataloging. Manages the photo library and literature files. Coordinates photo shoots as requested.
• Coordinates and implements related projects, as assigned.

Key Tasks and Responsibilities

• Manages vendors regarding project specifications for quotes; controls project implementation including printing process, proofing, press checks, on-time delivery and budget scope.
• Understands and upholds branding concepts, design quality and brand identity in the development of marketing materials. Serves as point of contact for developing brand identity issues.
• Works with third-party translation services, as needed, in developing foreign language literature.
• Coordinates and conducts or assists with trade show planning and execution.
• Coordinates and conducts brand training, planning and execution, including end-user demo events.
• Develops and posts materials for website, social media, newsletters and other internal, channel and customer material.
• Develops and executes market intelligence activities for segments and targets, as requested by management.
  

Qualifications

Specialized Skills, Knowledge and Abilities

• Demonstrated proficiency in relevant graphics software (InDesign, Photoshop, Illustrator, Dreamweaver, Fireworks), QuarkXpress, Microsoft Office (PowerPoint, Word, Excel).
• Sound knowledge of printing processes and HTML and Website development.
• Good conceptual and design skills.
• Ability to interact effectively with customers, dealers, distributors, employees and a variety of cultures.
• Knowledge of marketing principles and marketing communications including digital marketing channels. Fundamental project management skills and ability to work under tight deadlines. Strong communication skills.
  

This job has expired.