Manager, Commercial Marketing
Hargray Communications Group, Inc.

General Description of Position:

 Responsible for positioning Hargray Commercial as a market/product leader, and developing and executing marketing programs and campaigns that deliver leads, exceed sales goals, and maximize the return on marketing dollars invested. 

 Duties & Responsibilities:

• Works closely with Commercial Sales Leaders to drive sales, revenue and units through chamber partnerships, events, sponsorships, and in-market advertising.
• Responsible for Chamber relationships in the Hargray footprint.
• Plans and cross-functionally execute traditional marketing campaigns such as print and direct mail to create sales leads and brand awareness.
• Creates marketing briefs for internal or external creative development of collateral, advertising, and direct marketing.
• Works with Product Management to develop messaging and value propositions for the Commercial suite of products
• Responsible for content on hargray.com/business product and market web pages.
• Develops email and outreach plans and tactics for Sales Teams
• Develops content, as needed, to help improve marketing funnel and Sales Outreach.
• Evaluate the performance of the marketing campaigns and tactics and adjusts as needed.
• Manages and optimizes campaign/tactic budgets.
• Works with Sales Operations or outside vendors to refine and clean the direct mail database.
• Develops area-specific campaigns to help drive additional sales to businesses close to Hargray fiber footprint.