Global Strategy & Marketing Director
wabtec

Job Info

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Wabtec Corporation is a leading global provider of equipment, systems, digital solutions and value-added services for freight and transit rail. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation and Faiveley Transport, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems. Wabtec is focused on performance that drives progress, creating transportation solutions that move and improve the world. Wabtec has approximately 27,000 employees in facilities throughout the world. Visit the company's new website at: http://www.WabtecCorp.com.

It's not just about your career… or your job title…it's about who you are and the impact you are going to make on the world. Do you want to go into uncharted waters…do things that haven't been done to make yours and someone else's life better? Wabtec has been doing that for decades and we will continue to do so! Through our people, leadership development, services, technology and scale, Wabtec delivers better outcomes for global customers by speaking the language of industry.

This role can be performed remotely except in Colorado.

Role Summary/Purpose

As part of the Global Strategy & Marketing team you will be responsible for helping Wabtec and its Business Units to define their strategic objectives and to develop innovative strategies to deliver growth across the portfolio - "where to play and how to win". Working with leadership, product, commercial, government relations, and technical teams across the business, you will provide strategic insights that help to uncover trends and opportunities. You will closely monitor developments in our markets, at our customers, and at our competitors. You will drive strategic operating mechanisms to discuss and disseminate relevant intelligence and assessments that enable a broader and deeper understanding of both core markets and adjacencies. And, you will lead key strategic initiatives which will help to incubate growth initiatives and pave our pathway for growth in the future.

General Responsibilities

As part of these responsibilities, you will:

• Develop a deep understanding of the global rail freight and transit industries.
• Develop a deep understanding of relevant customer segments, business models, and desired outcomes.
• Investigate, monitor and strategically evaluate market trends, dynamics, and forces in the Transportation industry, with a focus on Wabtec's main segments (equipment, services, digital technologies, rail infrastructure, railcar and transit components, mining, etc.).
• Provide internal/external thought leadership and point of contact for assigned segments/topics and key business units.
• Provide ownership, track and provide analysis for targeted customers, competitors and market segments.
• Provide specific, actionable intelligence and related assessment that can be used by leadership and their teams to evaluate and develop long term strategy.
• Implement and lead core operating mechanisms & deep dives (customer, competitor, market, etc.).
• Leverage tools and techniques including market sizing, competitive assessment/positioning, segmentation, value chain analysis, profit pools, etc. to help uncover and define growth opportunities. Be the internal expert for such tools and techniques, and lead/train business teams in their use.
• See ahead clearly to anticipate future trends and consequences and be accordingly flexible to adapt to changes.
• Work as part of multi-functional business teams to define market opportunities (size/profitability/etc) and develop/validate business cases (ROI/IRR).
• Lead a matrixed organization of product specialists, sales, government relations, business development, etc. to define, scope, and execute corporate-level, cross business initiatives.
• Develop and maintain key industry relationships - customers, suppliers, partners, industry trade associations, etc.
• Attend industry events and conferences. Provide updates and analysis re: relevant findings and items of interest.
• Identify and develop key ecosystem partners and inorganic options/plays.
• Update and maintain areas of the Strategic Intelligence portal for which you are responsible.
• Be the point of contact (POC) for assigned business units/regions and/or marketing functions. Participate in business unit growth mechanisms and strategy development. Act as the liaison to the strategy team for key BU/Region-level strategic initiatives.
• Work closely with government relations to identify legislation and regulation that impacts our business. Identify government/external funding opportunities and strategies to pursue.
• Help guide the development of the product offering portfolio and sales enablement tool kits. Help to develop and articulate differentiated value propositions.
• Support marketing communication and tradeshow efforts - strategic messaging, tools & collateral, etc.
• Evangelize Wabtec vision, solutions, & capabilities and vision throughout the customer/industry communities.

Specific Responsibilities

• Lead strategy development & growth activities for Wabtec's efforts to expand its freight equipment and systems play (locomotives, signaling/dispatch, energy management, etc.) in the North American and global passenger segments.

Qualifications/Requirements

• Bachelor's Degree in Business Administration, Transportation / Logistics, Engineering, or Computer Science from an accredited college or university.
• Minimum of 10 years in commercial strategy or marketing related role.
• Specific sales, marketing, and/or strategy experience in the global passenger rail space.
• Experience working with government stakeholders and public procurement models.

Desired Characteristics

• Deep knowledge of the Rail Freight and/or Passenger transportation industries.
• Strategic or product marketing experience.
• Customer-centric mindset, with the ability to translate customer/market needs into profitable business solutions.
• Understanding of industry trends, compliance-driven mandates, and the relevant impact on business strategy, opportunities, and challenges.
• Capability of providing thought leadership across business with the ability to think outside the box to develop growth strategy and deliver differentiated value for customers.
• Strong interpersonal and leadership skills.
• Ability to effectively interface/communicate with all levels of internal and external customers.
• Acumen and confidence dealing at Executive/C-Suite levels.
• Strong verbal and written communication skills
• Demonstrated ability to work in matrixed organization and team commercial/selling environment.
• Demonstrated ability to build strong business relationships that have led to trusted partner / advisor status.
• Proven ability to help shape business strategy, technology investment priorities, and decision-making .
• Proven ability to deliver actionable intelligence and to translate insights into strategy.
• Experience working in diverse, multi-cultural environments and as part of global cross-business teams.
• Experience in business development and building growth plans.
• Six Sigma Green Belt certification or equivalent; Quality certification (process orientation).
• Demonstrated program management capability.

All salaried new hires must be fully vaccinated or be willing to be fully vaccinated against COVID-19 by date of hire to be considered for U.S.-based job, where permitted by applicable law and subject to requests for accommodation. Fully vaccinated means 14 days have elapsed since receiving the second dose of the Pfizer or Moderna vaccine or 14 days since receiving the one dose Johnson & Johnson vaccine.

Wabtec Corporation is committed to taking on the world's toughest challenges. In order to fulfill that commitment we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world's brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles…people like you! Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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