Field Marketing Manager - West North
Inspire Brands

Sacramento, California

Posted in Retail


This job has expired.

Job Info


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Do you want a fast-paced and exciting work environment? Grab a scoop, let's chat!

Who We Are-

Baskin-Robbins, a member of the Inspire Brands family, is the world's largest chain of ice cream specialty shops. Known for "31 flavors" of ice cream along with creative ice cream cakes, milkshakes, and ice cream sundaes, you will find over 8,000 franchised restaurants globally.

If you have ever wondered what life is like when you work for the Baskin-Robbins brand, imagine there's free coffee, donuts, and ice cream every day at the Boston Support Center in Canton, MA.

While many of our Boston Support Center team members are currently working remotely due to the Covid-19 pandemic, our people first culture and strong commitment to our values have continued to shine virtually as we are #Makin'ItWorkTogether.

Beyond flexible schedules and other awesome work perks, Baskin-Robbins is a place where we surround ourselves with people, we value to better the products we love by rolling up our sleeves for work that fuels us.

Purpose of Position-

In this role, you will be responsible for developing the marketing strategy and recommending programs for the West-North Region for Baskin-Robbins marketing initiatives. Through a combination of brand strategic imperatives and field-based solutions, you will play a key role in driving sales and profitable growth.

What You'll Be Working On-

  • Understand the local market conditions and their potential marketing value to protect the current and create new market share.
  • Identify and develop field marketing activities and programs that supplement the national activities in order to achieve sales and profit targets.
  • Gain franchisee and market team alignment on local and national marketing programs to ensure participation in the marketing initiatives at the store level.
  • Understand brand strategies and incorporate them into the local brand plans.
  • Combine local and national needs into market specific plans (regional or LSM), including local budgets.
  • Gain operational alignment on programs by working together with Operations and district level franchisees so that national programs are successfully implemented.
  • Suggest appropriate national local store market (LSM) programs, tactics, and tools. Work directly with franchisees to develop plans to drive sales at the local store level.
  • As a cross-functional team member, provide input and influence the programs and develop local market reinforcement options.
  • Understand national marketing plan and strategy and present plans to large groups of franchisees in your territory and across the country for field alignment.

What You'll Need-

  • Bachelor's degree
  • 5-7 years' experience in marketing or promotional agencies, brand management, or operations
  • Field-based, multi-unit distribution system, and/or QSR experience is desirable
  • Excellent written and verbal communication skills
  • Strong presentation skills; comfortable presenting in front of large audiences
  • Strong business acumen, strategic planning, and influencing skills

Dunkin' Brands, Inc. is an Equal Opportunity/Affirmative Action Employer, and considers all applicants without regard to age, race, color, religion, creed, national origin, citizenship status, gender, sex, physical or mental disability, genetic information, marital status, sexual orientation, gender identity and/or expression, or veteran status or any other legally protected category.

We are committed to providing reasonable accommodation to applicants with disabilities. If you require a reasonable accommodation in the application or hiring process, please email us at Careers@Dunkinbrands.com and include the nature of your request, your name and preferred method of contact. Requests for accommodation are considered on a case by case basis. Please note any application materials submitted via email will not be considered and we will not respond to any inquires made that are unrelated to requests for reasonable accommodation by individuals with disabilities.

In the U.S., Dunkin' Brands is an "at will" employer, which means if hired, you or the company may terminate your employment for any lawful reason or for no reason, with or without advance notice, with or without cause, and at any time and this cannot be changed by any statement, promise, policy, code or course of conduct, except by a writing signed by an appropriate officer of the Company.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.


This job has expired.

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