Event Content Programs Lead
Cyberark

Job Info

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Who we are:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

About this Role:

We're on a mission to hire a senior event professional to support the growth of CyberArk's two largest experiential programs: corporate events & CyberArk Experience Center (CEC). You'll have the opportunity to build a world-class event content program that will deliver a highly personalized customer experience and define the future of events for the next decade.

This role will be responsible for the development and execution of content for our portfolio of strategic programs (e.g., flagship, industry conferences, global kickoff, etc.) and customer meetings. You will bring a clear vision of how to elevate storytelling on a global stage, including the creation of unique event messaging to help us achieve our targets, engage audiences, and generate pipeline. You will also manage the content process from start to finish, including industry research, theme creation, defining session types, curating all agendas, sourcing speakers, and ensuring the delivery of all content bill of materials.

The position is a full-time role. You will report to the Head of Global Events.

What you will do:

Corporate Events

• Own the content strategy and execution for all CyberArk events (20 - 100,000 attendees)
• Define content scopes including goals and objectives (session volume, formatting, etc.) that align to each event
• Bring agendas to life using compelling content across our hybrid, digital, and in-person event experiences
• Create the content timeline and project plan for each program: pre, during, and post event
• Project manage, oversee, and execute the launch of all content-related portals (e.g., Presenter Resource Center)
• Engage with external speaker bureaus or partners to recommend and solicit talent
• Provide clear and direct communications to all presenters, including onsite speaker support
• Establish a process to oversee all elements of event content and presentation development (coach speakers)
• Work with cross-functional teams (corporate comm., product marketing, field marketing, etc.) to deliver effective copy and develop the content marketing strategy for global event campaigns to drive audience acquisition
• Ensure messaging and narratives are compelling and articulate CyberArk's vision, products, and thought leadership
• Write and execute event abstracts, landing pages (agenda on event websites), presentation decks and scripts
• Consult with L&D leaders to create content for CyberArk's certification or academy program(s)
• Own VOD and coordinate with other teams to repackage content to extend the life of events and ROE investments
• Track, measure and report the results on all content offerings based on attendee survey feedback
• Confidently present event content plans to internal and external stakeholders
• Run efficient, effective, and well-organized workshops & meetings
• Create high quality department briefs and program reports
• Occasional travel (up to 20%) to CyberArk's global offices and events

CyberArk Experience Center(s)

• Partner with senior stakeholders (sales, customer success, product, marketing) to create enablement materials
• Develop standard (and sometimes bespoke) agendas that drive adoption of CyberArk services
• Build a robust and diverse speaker database

What you need to succeed:

• 10+ years of experience in a content management role
• Bachelor's degree in business, marketing, broadcast journalism, project management, or related field
• Proficient in creating content for different event formats - hybrid, digital, and in-person
• Accustomed to work on a global team across multiple time zones
• Exemplary copywriting along with strong verbal communication, interpersonal and listening skills
• Strong project, expense, change management, and time management skills
• Ability to manage and inspire others at all levels - training and coaching teams and executives at various levels
• Comfortable dealing with ambiguity, shifting priorities and the occasional abrupt change
• Knowledge of event and mobile app platforms (e.g., RainFocus, etc.)
• Expert in audience analytics, audience development, and the ability to learn from data
• Highly collaborative, detailed-oriented, well organized, energetic, positive and results driven
• Capacity and willingness to invest longer hours (during peak event seasons)
• Extensive knowledge of current events, B2B trends, and industry metrics / best practices

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

The salary range for this position is $115,000 - $165,000/year, plus commissions or discretionary bonus, which will be based on the employee's performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

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