The Pure Player Manager is responsible for Miele US' sales presence and revenue at Pure Player Partners. The responsible person is managing channels based on consumer insights, measurable results (ie revenue, profitability, units) and fast-forward innovation to advocate the Miele brand.
Main tasks for this role includes leading the development of growth strategies and reactive initiatives to drive top-line sales, customer acquisition and traffic through Vendor and advertising platforms. This role collaborates with the complete digital marketing ecosystem to accelerate the benefit of growth initiatives and optimization programs, and continuously reports insights, learnings and developments, thanks to deep analytical mindset and experience.
DAY-TO-DAY JOB
• Support the acceleration of the Miele eCommerce business in Amazon channel through advertising activities while ensuring healthy growth measured via RoAS.
• Ensure visibility, performance and AlwaysOn campaigns (Amazon Search and DSP) to support awareness, growth, better positioning and competitor advantage
• Identify growth and cost efficiency opportunities in the local branches, monitor results and perform advertising performance deep dives
• Work closely with local and central teams (incl. media agency) to prepare campaigns (e.g. product launches, commercial events like Black Friday) and optimized campaign budget investment per products and product categories.
• Continuously optimize internal processes and relationships with involved stakeholders
• Constantly read, analyze, present and share relevant data, insights and learnings in order to adopt a continuous improvement approach for advertising in Amazon channel.
WE EXPECT
• 5+ years experience working Pureplayers in a competitive sales environment
• Knowledge of Amazon Advertising platforms, Criteo
or similar, Performance tracking and execution tools, would represent a plus
• Foundational experience working for a premium brand
in consumer or FMCG industry, market and (premium) consumer behavior knowledge
• Have a get-things-done mentality paired with a data-driven mindset
• Strong communication and relationship skills with a hands-on, problem-solving attitude and experienced in agile ways of working as well as being an assertive team-player with project management skills
Why you might like working here:
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