Overview
We seek a Director of Product Marketing to drive their product line's go-to-market plans, programs, and deliverables, including product launch and branding, defining target personas and ideal customer profile, value proposition, competitive positioning, and content. symplr's product line includes supplier and visitor credentialing, access management, contract management and spend management including advanced value analysis tools all ensuring supply chain leaders better control their costs. Your objectives include positioning symplr as a leader in the emerging healthcare operations market, while increasing market share through driving up competitive win rates.
The successful candidate will have a proven track record of supporting enterprise healthcare software or services. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does. You know how to position a portfolio of solutions, differentiate with insights from the market and competitive intelligence, and are well-versed in Enterprise-class SaaS sales models. You are a strong collaborator and partner for multiple go-to-market teams (sales, customer success, growth and brand marketing) and know how to influence and drive priorities across leadership teams.
In this role, you'll be the right-hand partner of the Managing Director who oversees the overall business strategy, roadmap, and key initiatives, serving on that leader's cabinet of trusted functional leaders. You'll be the marketing team's representative to that business, helping to prioritize and execute on go-to-market strategies.
Duties & Responsibilities
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