School of Nursing:
Established in 1931, Duke University School of Nursing is among the top ranked of the nation's nursing schools. The School is proud of its overarching commitment to transform the future of nursing to advance health in individuals, families and communities. Members of the School of Nursing are part of an inclusive community that supports the professional goals of its people as they pursue excellence.
Comprised of 1,600 faculty, staff,instructors and students, the Duke University School of Nursing along with the Duke University School of Medicine and Duke University Health System create Duke Health. Duke Health is a world-class health care network. Founded in 1998 to provide efficient, responsive care, the health system offers a full network of health services and encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Primary Care, Private Diagnostic Clinic, Duke Home and Hospice, Duke Health and Wellness, and multiple affiliations.
Duke University School of Nursing
Job Description
HR Title: Marketing Manager and Associate Director
Working Title: Director of Marketing and Advertising
Job Code: 2168
Job Level: 15
General Purpose
The Director of Marketing and Advertising develops and implements strategies and tactics to secure leads and prospects for School of Nursing margin-generating programs and initiatives. The Director works closely with leaders and staff within the admissions and academic program teams to secure prospects to ensure student enrollment goals related to budget, diversity, selectivity, and yield are met, including the development of program-specific comprehensive plans for ongoing communications with prospective and admitted students throughout the solicitation, application, and admission process. The Director works closely with the leaders responsible for other margin-generating programs including those part of DUSON's business development initiatives and new, innovative programs to create marketing and advertising plans to promote those initiatives and achieve revenue goals. The Director collaborates closely with the Assistant Dean for Communications, Marketing, and Business Development to ensure use of the DUSON brand and brand messaging is consistent across all aspects of the school's internal and external marketing and communications materials. Although DUSON is engaged in marketing, promotion, and public relations in a number of ways and at multiple levels, this position is fully focused upon helping to generate revenue for programs and initiatives that create incremental financial margin for the school. SupervisorThis position reports to the Vice Dean, Finance and Administration (VDFA).Essential Duties
BUSINESS DEVELOPMENT & INNOVATIVE PROGRAMSCollaborates closely with the VDFA, DUSON innovators and leaders of new initiatives.EDUCATION
Work requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program. A bachelor's degree specializing in marketing or a master's degree preferred.
EXPERIENCE
Work generally requires six years of experience in public relations, marketing, sales and promotions, media, use of social media, modern and innovative advertising strategies, or a related field to acquire skills necessary to manage a comprehensive and diversified marketing program. Higher education experience preferred.
OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Subscribe to job alerts and upload your resume!
*By registering with our site, you agree to our
Terms and Privacy Policy.