Director of Direct-to-Consumer eCommerce - OXO
helenoftroy

New York, New York

Posted in Sales


This job has expired.

Job Info


Join our Housewares division as Director of Direct-to-Consumer eCommerce for our OXO brand. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere: In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

What you'll be doing:

Lead eCommerce and digital marketing strategies and execution for North America while providing global input. Grow the OXO direct-to-consumer eCommerce business to an industry leading level while continuing to build the brand and make OXO a lasting lifestyle brand. Lead an empowered, collaborative team that embodies our values!


  • Contribute to global high level objectives and business planning and drive short/mid term objectives and goal setting.

  • Build marketing plans and fiscal year calendars for while influencing global teams.

  • Lead daily/weekly/monthly traffic, conversion, and sales forecasting tied to yearly budget.

  • Collaborate with product and operations on ongoing optimization and market expansion of D2C offering including early launches and D2C exclusive product.

  • Provide global leadership for digital performance marketing strategy and guidelines.

  • Drive profitable traffic to OXO's digital properties via relevant digital paid channels, SEO optimization and email communications.

  • Partner with leadership for resource planning (vendor selection, in-house team planning & staffing).

  • Lead budget management and allocation, reporting + attribution, daily dashboard management, channel DCACC reporting, behavior reporting, conversion/AOV reporting, product/category reporting and cart/checkout abandonment reporting.

  • Drive direct-to-consumer database strategy, resource planning and incorporation of insights into marketing plans.

  • Partner with demand planning and operations to ensure direct channel inventory availability (warehouse & website), on management of warehouse SLA, and special services.

  • Identify priority and critical order fulfillment programs to satisfy consumers while maintaining business profitability.

  • Partner with customer service leaders to resolve strategy and execute consumer support touchpoints (phones, email, warranty, chat and surprise & delight) as well as internal support processes (review response, Q/A response) while demonstrating our value of succeeding together as one team.

  • Lead optimal function, content and conversion rates on oxo.com and own all direct market global web properties to ensure consumer service success.

  • Lead OXO digital property design, development and support management to maintain and improve the immersive nature of the OXO brand across digital properties.

  • Partner with digital IT on web maintenance, security & PCI compliance, GDPR, and privacy.

  • Provide leadership and mentoring to EMEA team. Establish and maintain DACI + standard practices for OXO EU. Coach on marketing plans, execution and supporting budget.


Minimum qualifications:

  • 7+ years of direct-to-consumer eCommerce and digital marketing experience, with at least 5 years in consumer goods.

  • Leadership experience with outstanding talent development skills.

  • Bachelor's Degree.

  • Knowledge of standard technical requirements and leading practices surrounding eCommerce, fulfillment & consumer support.

  • Experience with SEO & website architecture knowledge.

  • Performance marketing experience with ability to drive traffic from a variety of web channels to be profitable.

  • Proficient with ecommerce platforms, systems and technology (Magento, Tag Management, Google Analytics, Feed Management, Oracle ERP, product reviews, etc.).

  • Understanding of data analytics, ability to explain the information to others, and proficiency executing (web analytics, business analytics, database insights, etc.).

  • Proficient with digital marketing platforms, vendors and measurement.

  • Experience identifying new tools and approaches to optimize user experience and improve website performance (usability, A:B and multivariate testing, etc.).

  • Experience achieving results contributing to sales/profit growth and successful brand building.

  • Demonstrated success leading website development roadmaps and working with development teams to achieve site enhancements, platform updates and optimal user experiences.

  • Experience managing and marketing using a consumer database.

  • Successful track record of building and maintaining complex marketing calendars.

  • Experience with Go-to-Market processes and launching new products.

  • Outstanding digital marketing skills gained from leading digital performance marketing campaigns that delivered strong ROAS.

  • Continuous improvement mentality to build new and improve current processes.

  • Ability to influence and empower cross functional teams.


Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skillset, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.



Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.



We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000 #LI-DNP.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.


This job has expired.

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