Director of Demand Generation
Michael Page

Job Info

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

*Description*
* Lead the development of demand generation programs and account specific ABM plans
* Partner with the account team to develop deep decision maker relationships, create brand awareness, drive engagements, accelerate pipeline, etc
* Build multi-channel demand gen programs (email, SEO, webinar, etc)
* Work collaboratively with sales team to drive the pipeline
* Track and report marketing performance to continuously improve ROI
* Own website and social media content
* Have a deep understanding of the company's target market
* Consistently track market and industry trends and competitor analysis
* Track campaign success and engagement as well as pipeline generation

* 8 + years leading and executing b2B digital marketing strategy
* 10 years of experience with B2B demand creation programs
* 10+ years of experience with Marketo/Hubspot or Pardot &, Salesforce is required
* 2 years leading ABM strategies
* Strong background in growth marketing, demand gen, and ABM
* Data-driven and highly analytical with focus on customer acquisition, expansion, and referrals
* Digital marketing expert with experience in a strategic role
* Extensive experience in planning and executing full-funnel multichannel campaigns
* Passionate about user experience, conversion optimization, and conitnuous growth
* Excelent project and budget management skills
* Experience recruiting and developing top marketing talent
* Experience managing SEO and SEM agencies
* Knowledge of PPC advertising tools and analytics platforms
* Excellent communication skills and entrepreneurial attitude
Our Client is a Series D healthcare technology in the Bay Area.Competitive compensation package including equity and benefits.