Director, Marketing Planning and Strategy, eComm - Private Brands Apparel and Home
Walmart

Job Info

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Position Summary...

What you'll do...
Director, Private Brands, Apparel and Home, Category Marketing, US Marketing.

Introduction
Are you a leader that thrives in building new teams and skills? Do you love building brands that matter- that have scale and purpose?

In this role, you will have the opportunity to develop brands customers connect with, trust and are inspired by.

You will do this by being an expert in the customer, category, business and competitor insights to build brands that supports Walmart's Business, Marketing & Enterprise strategy.

You will create a Brand Management discipline that develops brand positioning across Apparel and Home to ensure positive brand health that drives our business and brand perception.

You'll sweep us off our feet if...

• You have a passion elevating the everyday and the impact it has in our customer's lives
• A love and curiosity for our Walmart customer with a demonstrated ability to take that love and knowledge into key insights and strategies to win.
• You feel the power of brands to create emotional connection and trust with our customers.
• You can connect product to purpose: giving products across our categories more meaning through our Brands and a reason to come to Walmart.
• You are collaborative and love working across teams of talented, diverse leaders and pulling the best out of each of them.
• You bring an agile mindset and can pivot quickly.
• You are curious and always on the pulse of the customer, trends and competition to stay relevant and ahead.
• You show a strong bias to drive the business and can effectively connect the health of our brands to attributable business growth.
• You see problems as opportunities for growth and challenge and are energized by them.

You'll make an impact by:

• Connecting the customer to the Brand: You will be an expert in the customer, category, business and competitor insights to develop brands, that supports our Business, Marketing & Enterprise strategy.
• Develop Brand Development and Management: Work closely with the Director, Private Brands Food and Consumables in creating this new team, approach and best methods for consistency across the enterprise and all private brands.
• Brand Positioning: Responsible for brand positioning, new brand development, brand redesigns and brand health performance.
• Brand health development: Partner to develop insights and analytics best methods to create brand health dashboards that will inform the Brand development roadmap.
• Brand Identity: Collaborate with Creative and Agency partners to develop brand naming, and visual brand identity that reflects each Brand's positioning. Deliver style guides for brand consistency across all assets and over time.
• New Brand development and Brand refresh: In partnership with Merchandising, develop the need state and data set for new brand development, where white space exists, or refreshes of existing brands.
• Attract brands, influencers and partners: Responsible to cultivate external relationships with potential Brand partners that we will build brands with. Lead this relationship for brand development and brand management.
• Brand launch and marketing: Partner with category marketing to plan the brand launch and marketing plans (existing brands) that adhere to the brand's positioning
• Partner with the Brand development teams in Merchandising, Legal and the Packaging teams to lead the execution of the Brand's identity into all brand assets.
• Budget development: You will develop the annual budget based on the brand roadmap for insights and agency support.
• Create plans through strong collaboration: Your partners will include the EVPs of Home and Apparel, and Head of Private Brand development. They will rely on this leader as a strategic thought partner. This role will report to the Sr Director, Home & Apparel and will work closely with the SVP, Category Marketing. You will partner within marketing across category marketing, brand strategy, creative, and agency partners.
• Agency management: assess the marketplace and develop a roster in collaboration with creative and brand management of top agency partners in private brand development.
• Coach, attract and develop a high performing team: lead the private brands team to coach and develop best in class brand development and brand management.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

About Walmart

Join Walmart and your work could help over 265 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Minimum Qualifications
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory experience

Masters: Business Administration

Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America

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