Digital Marketing Lead, Fixed Term
WNET

Job Info

Attention Current Employees: To submit an application for posted positions, please close this window, log into your Workday account and apply through the Career worklet.

Instructions for Applicants: To be considered for one of our open positions, please complete our online employment application and submit all required attachments for each posting that is of interest. Once submitted, your application cannot be edited.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail EmployApp@wnet.org or call toll-free 1-800-992-7519. This email and phone number have been created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Job Description
At The WNET Group, we are looking for a creative, strategic thinker who can use a range of marketing and social media tactics to increase viewership for a new channel.

If you're a creative, meticulous marketing professional who can work independently, with a minimum of 8 years of relevant, hands-on work experience, this is your chance to take your career to new levels and engage diverse audiences in meaningful, inspiring content on behalf of a leading public media producer and community-supported nonprofit organization.

Using a custom mix of owned and paid media and dynamic and engaging digital content marketing (e.g. web, social, newsletters), the Digital Marketing Lead will work to develop, execute and optimize data-driven multiplatform marketing campaigns with specific, measurable KPIs for driving viewership and increasing audience engagement. You'll take the lead in identifying target audiences; creating messaging; and planning, managing and executing engagement efforts. Specific responsibilities include:
* Work closely with production teams, programmers and digital and social media departments to identify program priorities, define goals, and support efforts to develop and maintain new audiences;
* Identify, plan and oversee data-driven, creative, measurable multiplatform campaigns with owned and paid media tactics;
* Writing for a variety of uses, including paid and organic social media, Google ads, website copy, marketing materials, and newsletters;
* Clearly communicate campaign results and insights with production and station leadership and peers to drive collaboration and improve outcomes;
* Cooperatively and productively work across departments to achieve shared goals;
* Additional duties, as assigned.

Qualifications include:
* Minimum of 8 years of experience in digital marketing and audience engagement including experience managing digital marketing campaigns across platforms;
* Strong writing skills, including campaign reporting, copywriting for ads, social, including SEO;
* Data-driven multiplatform campaign planning, execution, optimization and reporting with a strong understanding of digital analytics (Google Analytics, social media platform analytics);
* Content marketing experience including newsletters, audience targeting and segmentation;
* Record of measurable improvements in Audience Engagement, Audience Development and/or ratings;
* Knowledge of television and/or online media business;
* Strong planning, project management and communication skills.

Candidates with experience working with the arts, as well as working with Office 365, Basecamp, Wordpress are preferred.

The WNET Group is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, religion, creed, color, age, national origin, alienage or citizenship status, gender, gender identity or expression, sexual orientation, disability, pregnancy or pregnancy related condition, marital and partnership status, familial status, arrest or conviction record, union membership, status as a victim of domestic violence, stalking or sex offense, unemployment status, caregiver status, credit history, salary history, military or protected veteran status, predisposing genetic characteristics, an employee's or an employee's dependent's sexual and reproductive health decisions, as well as all other classifications protected by applicable laws.

This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, termination, layoff, recall, transfer, promotions, benefits, leaves of absence.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email EmployApp@wnet.org or call toll-free 1-800-992-7519.