Digital Marketing Analyst II
FBL Financial

Job Info

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Digital Marketing Analyst II

Do you have strong critical-thinking and problem-solving skills and thrive in a collaborative work environment? Are you a go-getter with high initiative, keen attention to detail, and a positive attitude? Do you have hands-on digital marketing experience - successfully managing and optimizing online marketing programs and campaigns, while tracking, analyzing and reporting results and opportunities? If so, this Digital Marketing Analyst II opportunity could be a great fit for you!

Who We Are: At Iowa Farm Bureau Federation (IFBF), we are committed to the people, progress, and pride of Iowa. IFBF is Iowa's largest farm organization, established in 1918. We remain a statewide, non-profit grassroots farm organization dedicated to our mission of creating a vibrant future for agriculture, farm families, and their communities.  We work for family farmers in areas critical to the success of their farm enterprises, from representing their public policy interests at the local, state, and national levels, to enhancing market opportunities and providing cutting-edge information to enhance their decision making abilities. In addition to working for farmers, we are strengthening rural communities, investing in youth and education, and promoting quality healthcare - serving Iowans in all walks of life.

We're looking for someone who is excited about learning…about our organization, how we do things, and how our work benefits farmers and all Iowans! The Marketing & Communications Division is responsible for promoting Farm Bureau and agriculture to Farm Bureau members and non-members. Our department accomplishes this through an integrated marketing and branding strategy that includes online platforms, mass media, tactical public relations activities, the weekly Iowa Farm Bureau Spokesman newspaper, the monthly Family Living newspaper, radio programs, and multimedia and video projects.

What You'll Do: As our Digital Marketing Analyst II, you will be responsible for strategizing and executing sophisticated online marketing programs and campaigns that support IFBF strategies. You will use a data-driven approach to help IFBF online marketing programs and campaigns reach strategic goals by optimizing for search engines (SEO), user experience, conversions, social media engagement, digital ad performance, email performance, and more.

What It Takes to Join Our Team:

• College degree in communications, marketing, public relations or other field related to digital marketing and 3-4+ years of digital marketing experience, with hands-on experience successfully managing and optimizing online marketing campaigns.
• Required experience and understanding: SEO (search engine optimization), conversion rate optimization (CRO), user experience optimization, social media (e.g. Facebook, Twitter, Instagram, YouTube, Snapchat, Instagram, LinkedIn), digital ads (e.g. social, search, display), email marketing, podcast promotion, web analytics (in general), Google Analytics (certification is a plus), Google Tag Manager, Google Search Console, Google Ads (certification is a plus), Facebook Ads Manager, and Microsoft Office programs (especially Excel, Word, and PowerPoint).
• Experience in and understanding of Sprout Social, Semrush, Buzz Sumo, Hotjar, Unbounce, MailChimp and/or other similar tools to support and enhance digital marketing efforts is ideal.
• Content writing experience and experience helping other content writers with their content to achieve better SEO, traffic/engagement, and conversions.
• Strong fundamental internet marketing skills across multiple channels.
• Ability to collaborate with web developers and designers to achieve successful outcomes is critical.
• Basic web development skills and knowledge are ideal.
• Excellent analytical, critical-thinking and problem-solving skills are essential.
• Excellent written, verbal and presentation skills are essential.
• An agricultural background and/or understanding of agricultural issues is preferred.
• General interest in/knowledge of new technology and digital landscape.

If you're interested in joining a company that has a long history of stability, appreciates its employees, and offers great benefits, we invite you to apply today.  Farm Bureau....where the grass really IS greener!

Work Authorization/Sponsorship: Applicants must be currently authorized to work in the United States on a full-time basis. We are not able to sponsor now or in the future, or take over sponsorship of, an employment visa or work authorization for this role. For example, we are not able to sponsor OPT status.

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