Database Marketing Manager
Roth Staffing Companies

Job Info

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Role: Database Marketing Manager

Position Type: Direct Hire, Full Time

Location: Grand Ronde, OR

Annual Salary: $95-110K

Summary: Responsible for planning and executing all aspects of database marketing projects, including establishing KPIs, managing budgets, overseeing direct mail, utilizing data-driven models for decision-making, supporting marketing initiatives within the database, identifying new business opportunities, and collaborating with the marketing team.

Essential Functions:

• Maintain, develop, and analyze marketing databases.
• Set short and long-term goals for Database Marketing in collaboration with the team.
• Monitor relevant data to evaluate the effectiveness of marketing programs and adjust strategies accordingly.
• Develop budgets and forecasts for direct mail efforts, preparing monthly variance reports.
• Analyze customer data to create targeted marketing plans.
• Manage marketing program budgets and evaluate reinvestment strategies.
• Oversee direct mail processes and ensure alignment with brand messaging.
• Create complex queries for direct marketing campaigns and oversee delivery of promotions.
• Provide ad hoc reports and marketing support for other departments.
• Maintain database hygiene and coordinate with external agencies and vendors.

Required Knowledge and Skills:

• Proficiency in research, numerical analysis, and marketing strategies.
• Advanced knowledge of relational database query tools.
• Ability to independently manage projects, analyze data, and communicate results effectively.
• Strong time management, accuracy, and multitasking skills.
• Ability to maintain confidentiality and build effective relationships.

Education and Experience:

• Bachelor's degree in marketing or related field and five years of database analyst experience.
• Experience coordinating with external agencies and vendors.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

This job has expired.