Content Marketing Specialist
Webster Bank

Job Info

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Date Active
Nov 26, 2022 12:00:00 AMRequisition #
22-1291Hours Per Week
40Location
1515 N Rivercenter Dr-WI501City
MilwaukeeState
WisconsinJob Description / Requirements

At HSA Bank, we're working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.

Are you ready to join us?

Overview of position

Are you a self-starter who thrives in a collaborative work environment? Becoming a part of our Marketing team will enable you to challenge your creativity in developing content for B2B and B2C audiences. You will have the opportunity to work with various content channels including web, email, direct mail, forms and more. Apply today to become a part of a dynamic Marketing team!

Responsibilities

• Develop content to support current/prospective customers and partners.
• Write communications to customers to explain account changes.
• Collaborate with internal stakeholders to ensure content accuracy and readability.
• Manage content in the digital asset management system.
• Research content topics to ensure that content is relevant and engaging.
• Work with designer, writers, strategist, project managers and internal stakeholders.
• Follow projects through all stages of development, review, approvals and uploading to marketing asset management portal.
• Carefully proofread and edit all creative content for brand and tone following our company's style guide and AP style.
• Continuously learn our business and customers and take the initiative to identify new engagement strategies that fit within our objectives.

Qualifications:

• Bachelor's Degree in Marketing, Journalism, Business, Communications, or relevant field.
• 2+ years of experience in content creation, marketing, communications, or similar.
• Strong grasp of the English language and grammar rules, knowledge of AP style standards.
• Ability to collaborate and communicate effectively as part of a dynamic team.
• Strong planning, organization, and project management skills.
• Computer proficiency in Microsoft Office Suite programs, i.e. Word, Excel, Outlook, PowerPoint.
• Familiarity with a digital asset management system, Workfront and Adobe Acrobat Pro is preferred, but not required.
• Demonstrates flexibility and adaptability.
• Handles day-to-day challenges confidently and willing to adjust to multiple demands, shifting priorities, ambiguity, and rapid change.

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Equal Opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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