Consumer Insights Analyst
DAP

Job Info

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JOB DESCRIPTION

The Consumer Insights Analyst will support research and category management efforts to pursue specific markets.

Responsibilities:

• Conducting research to identify customer preferences, needs, and attitudes
• Monitoring industry trends to identify opportunities for new products or markets that could benefit the company
• Reviewing data to identify patterns in customer behavior or preferences
• Reviewing historical data to identify trends in customer behavior or preferences over time
• Analyze data using statistics programs, predictive analytics and other data-driven tools
• Convert complex data findings into text, tables, graphs and data visualizations
• Compiling reports based on findings from research and data analysis to provide recommendations for decision makers
• Work with internal departments to present clear reports to clients and management

Skills:

• Effective Communication: Developing strong relationships with consumers, research participants, fellow researchers, clients, and management; presenting results in a language non-technical audiences can understand
• Analytic Problem-Solving: Processing a large amount of complex data with precision and translating it into measurable results.
• Critical Thinking: Maintaining an innate curiosity about consumers; assessing all available information to make key business decisions.
• Effective Communication: Developing strong relationships with consumers, research participants, fellow researchers, clients, and management; presenting results in a language non-technical audiences can understand
• Industry Knowledge: Understanding the way the Home Improvement industry functions and how data is collected, analyzed and utilized.
• Excellent Writing Skills: Communicating data and research implications in a meaningful and engaging way to clients; strong attention to detail and the ability to produce high-quality research reports.

Requirements:

• Bachelor's degree with a major in business administration, marketing, statistics, or related field
• 2-3 years' experience with quantitative research analysis required
• Experience with Microsoft Excel, PowerPoint and Office
• Ability to manage multiple priorities with attention to detail
• Strong research and analytical skills
• Excellent oral and written communication
• Able to synthesize information into key findings and executive summaries
• Ability to produce high-standard, presentation-ready deliverables

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at www.dap.com/careers/

DAP - On the job since 1865.

This job has expired.