Business Development Representative
Escalent, Inc.

Job Info

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Business Development Representative (Lead generation)

We are seeking a Business Development Representative in the Greater Boston area (our office is in Cambridge) to perform a lead generation role.

With guidance from our Head of Business Development, you will qualify prospects, generate appointments and provide support in closing sales of new business. You may be calling on prospects across industries like Financial Services, Consumer/retail, Automotive, Technology and Healthcare. Our BD Rep will play a lead generation role to set us up to achieve our ambitious customer acquisition and revenue growth objectives. You must be comfortable making calls, working with marketing partners, generating interest, qualifying prospects and setting appointments.

In order to accomplish these responsibilities, you will need to quickly learn and understand our Syndicated and Custom market research products / services, and communicate our value proposition to the appropriate prospects.

The individual chosen for this position will have a base salary plus performance bonuses to reach on-target earnings; and an attractive benefits package, including health, dental and vision insurance, 401k plan and a new "Flexible Vacation" policy.

The ideal candidate will have some prior lead generation experience - but we are also willing to train someone with the behavioral traits suited for this position. This role will work to generate leads for custom research opportunities across our business. We don't sell physical products, so having prior experience selling a professional service (such as market research, data services or analysis) is helpful.

Recent graduates welcome to apply!

Responsibilities:

• Source new sales opportunities through outbound cold calls and emails
• Effectively communicate our value proposition and generate interest with prospective clients for our custom research services
• Document all sales activity in our CRM system (Salesforce) and perform monthly and quarterly forecasting tasks
• Qualify leads and share marketing or research content to build interest, secure, and attend meetings (either phone or in person) for research experts in a given industry with potential clients
• Usher qualified opportunities through the sales process and partner with the appropriate research/industry expert to advance the sales process
• Research new accounts, identify key players and generate interest

Qualifications:

• Must have a BA/BS degree in business or marketing related field. (A combination of education and experience would be considered)
• Minimum 1 year sales or lead generation experience preferred
• Experience using Salesforce.com or similar CRM strongly preferred
• Previous experience telemarketing, cold-calling, lead nurturing and setting appointments/closing sales via telephone is preferred.
• A strong phone presence with a knack for building rapport quickly and establishing trust - both with prospects and internal team members
• Understanding of the sales cycle, with the ability to close deals.
• An adaptable, professional, courteous and motivated disposition; able to maintain highly professional relationships internally and externally.
• High energy and enthusiasm with a strong work ethic
• Excellent verbal and written communication, listening and interpersonal skills.
• A high attention to detail, is highly motivated and organized, with a strong desire to succeed.
• The ability to multi-task, prioritize, and manage time effectively.
• Sandler training is a plus

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