Associate Director of Marketing, MS Programs (Marketing Generalist)
Indiana University

Bloomington, Indiana

Posted in Education and Training


This job has expired.

Job Info


Department

KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)

Department Information

The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for more than 100 years, going from 70 students in 1920 to an enrollment of more than 15,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected globally in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 126,000 living alumni around the globe.

Job Summary

The Associate Director of Marketing, MS Programs performs a vital role in the Office of Marketing and Communications (OMC) at the Kelley School of Business. This position leads the strategic development and tactical execution of marketing plans in support of a portfolio of in-residence MS degree programs. This work requires strong collaboration with the academic programs and other internal and external stakeholders. The Associate Director of Marketing reports to the Director of Marketing.

Department Specific Responsibilities

  • Serves as the subject matter expert for the marketing of in-residence MS programs at Kelley.
  • Functions as the key, day-to-day business partner for the MS program leaders.
  • Develops, executes, and measures insight-based marketing strategies and tactical plans to support enrollment goals.
  • Manages omni-channel marketing tactics including paid and owned channels and collaborates closely on earned media opportunities.
  • Works closely with agency and other vendor partners.
  • Tracks and evaluates related performance metrics, providing periodic reports and refining strategic or tactical plans as needed.
  • Participates in occasional meetings, events, training, or related activities which may be virtual or in-person on the Indianapolis campus.
  • Performs other related duties as needed.
General Responsibilities
  • Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
  • Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
  • Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
  • Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
  • May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
  • Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
  • May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.

Qualifications

EDUCATION

Required
  • Bachelor's degree in communications, marketing, English, public relations, or related field
WORK EXPERIENCE

Required
  • 5 years in relevant field
Combinations of related education and experience may be considered

SKILLS

Required
  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Possesses flexibility to work in a fast paced, dynamic environment
  • Seeks to acquire knowledge in area of specialty
  • Highly thorough and dependable
  • Demonstrates a high level of accuracy, even under pressure
  • Possesses a high degree of initiative
  • Ability to influence internal and/or external constituents
Preferred
  • Ability to function at a high level of accountability and efficiency with limited supervision
  • Experience with digital marketing
  • Experience with CRM marketing
  • Experience with direct response or lead generation marketing campaigns
  • Strong understanding of how creative assets are developed
  • Demonstrates business acumen and customer awareness

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Multiple plan options for medical insurance
  • Dental insurance
  • Health Savings Account with generous IU contribution
  • Life insurance, LTD, and AD&D options
  • Base retirement plan contribution from IU, subject to vesting
  • Additional supplemental retirement plan options
  • Tuition benefit for IU classes
  • 10 paid holidays per year
  • Generous Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (EAP)
Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us

Request Support
Telephone: 812-856-1234


This job has expired.

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