Associate Director, Assessment and Marketing
University of Houston-Clear Lake

Job Info

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Under moderate direction and reporting to the Dean of Students and indirectly to the Interim Assistant Vice President for Marketing and Communications, the Associate Director for Assessment and Marketing will oversee all Divisional assessment and marketing efforts, serve as the final authority for Divisional efforts related to assessment and marketing, and provide leadership, guidance and support to the Division of Student Affairs (DSA) departments related to assessment and marketing. Serve as lead content expert and creator for all DSA marketing and communication requests and work directly with MarCom, the Office of Student Involvement & Leadership and our assessment vendors and partners. This position has budget signature authority.

Duties:

• Provide supervision and direction for the DSA departments on the use of the University of Houston-Clear Lake (UHCL) brand, create and monitor DSA marketing procedures, oversee approval process for marketing materials from the DSA and its departments, including flyers, signage, promotional items, mass emails, operating within the MarCom policies and guidelines. Develop project plans in collaboration with DSA non-auxiliary departments and MarCom to amplify and support department initiatives. Work in collaboration with the university MarCom to ensure compliance and adherence to institutional marketing and communications policies, guidelines and best practices
• Manage DSA marketing and communications budget in order to maximize Return on Investment (ROI), work in collaboration with MarCom and the Accessibility Support Center to meet legal, system, and institutional accessibility standards related to communications; Manage DSA marketing staff; foster collaborative relationships with staff, administration, vendors, and community; serve as liaison to MarCom for the DSA; oversee and serve as chair of the DSA Assessment and Marketing and Communications Committees.
• Create and schedule communications from the Vice President for Student Affairs and Senior Leadership Team, manage mass email requests and distribution calendar from DSA email account, under the supervision of the VPSA and in consultation with Senior Leadership; Manage DSA email account, including monitoring inbox, replying to messages; manage DSA Outlook calendar for internal communications; create and manage DSA print communications strategy, including brochures, mail-outs, etc.
• In compliance with institutional and system policies, develop and implement the DSA social media presence, create, implement, and measure the success of the DSA social media strategy, advise DSA departments on use of social media.
• Manage and edit the DSA web page, support MarCom to train appropriate staff across the DSA to edit their respective web pages, advise DSA departments on web content.
• Create graphics for DSA marketing, including print materials and promotional items; occasionally assist DSA non-auxiliary departments with graphic design work when necessary; create DSA annual report, print and/or digital, with copy provided by the VPSA.
• Perform other duties as assigned throughout and for the DSA.

Qualifications

Required:

1. Master's degree in a related discipline.
2. Demonstrated experience in current assessment and marketing practices in higher education.
3. Strong knowledge base of student engagement and development theory.
4. Must have strong interpersonal skills, including written and verbal communication skills as well as excellent public relation skills and ability to collaborate with many diverse constituencies. Must be able to build relationships across campus with faculty, staff and students.
5. Ability to create and update a variety of marketing, communications, and assessment records, reports and files. Must have the ability to manage multiple tasks and projects simultaneously, take initiative for projects and development of services within office, and coordinate initiatives among five distinct departments.
6. Excellent time management and organizational skills.
7. Outstanding leadership and budget skills to manage change and help focus University agenda on student engagement and co-curricular learning. Ability to use data-driven decision-making approach to budgetary priorities.
8. Knowledge of best practices in delivery and assessment of student engagement programs and services, along with the skills to implement effective assessment practices.
9. Ability to work with and advocate for traditionally underserved students and to support faculty and staff meeting with the needs of these students. Ability to commit to diversity, equity, inclusion and to work in a diverse higher education environment to enrich the learning experience and the quality of life on campus.
10. Ability to create and update a communication, marketing, and assessment plan associated with crisis management.
11. Good understanding of digital and print publishing processes from concept to completion; solid understanding of color theory, design principles, typography, and branding.

Desired:

Demonstrated experience supervising students.

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