Associate Creative Director (Brand Design)
YETI Coolers, LLC

Job Info

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At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Associate Creative Director (Brand Design) drives the overall visual language and creative content for YETI - both internally and externally - this role partners with leaders to meet creative, marketing, brand, and business objectives. Core areas of responsibility includes adhering to brand guidelines while continuously challenging and improving upon our core visuals, applying that effort to everything from campaigns to packaging to apparel to digital assets. YETI's Associate Creative Director (Brand Design) must ready & able to communicate big ideas, providing strategic perspective to the creative process, and act as evangelist for premium, on-brand creative work. In addition to overseeing members of the team, this role will serve a leadership component in the form of "show by doing", creating expectations for well-crafted, considered, progressive creative work.

Position Type (See Workplace Approach Below): Hybrid

Responsibilities:

• Serve as an aspirational beacon for the Brand Design team in creating best-in-class creative work, elevating YETI's brand
• Drive and direct design strategy and deliverables of multi-channel campaigns. Guide all creative efforts to deliver premium, modern design and creative solutions
• Collaborate effectively as a creative partner with internal cross functional business partners, Marketing team, product management, and outside agencies/partners
• Continuously promote and evolve the Brand Style Guide to drive brand consistency across channels
• Share best practices and innovative creative solutions from the design/competitive landscape with a continuous pulse on current trends and noteworthy activities
• Represent the design discipline in overall leadership of the team setting the example for creative excellence always leading by example
• Handle difficult situations with grace while under pressure
• Inspire the design team with energy, passion, and thought leadership
• Guide and promote a strength based, positive culture
• Participate in resourcing for the creative services team which includes planning project teams for upcoming projects, and adjusting resources as necessary on current projects
• Participate in recruiting and hiring efforts for the Creative Studio which includes proactively identifying and bringing in talent, working with the Talent Acquisition team supporting the interview process efficiently and contributing to sound hiring decisions
• Develop and mentor talent to be best in class via timely, effective feedback
• Inspire and motivate the entire design team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning

Qualifications and Attributes:

A successful candidate will possess: in-depth experience across all mediums including both print and digital design; possess a deep understanding of trends and production of apparel, swag, and packaging; and strong relationship management skills in a highly driven, fast moving cross functional entrepreneurial environment.

• Bachelor's Degree required
• At least 6 years' of leadership experience, with a focus on high quality design and content in premium consumer and e-commerce environments
• At least 2 years' of people management within creative or studio environments is preferred
• Proven leadership ability to build a team by identifying the right creative talent, developing visual designers from a creative aspect - improving their skills to become incredible creative talent
• Demonstrated expertise in a broad array of areas including multi-channel campaigns, digital and print advertising, retail and apparel, packaging, and illustration
• Experience art directing photography and video. Strong, creative design sense for premium products
• Good eye for detail with a locked eye on the big picture
• Excellent communication and presentation skills
• Expertise in managing external partners, agencies, and freelancers
• Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs
• Self-driven leader able to work in a fast moving, ever-changing cross-functional team environment
• Proactive in nature and driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines
• A global mind-set with a keen interest to help launch the YETI brand globally
• Successful track record leading a design team; able to delegate, coach, mentor and provide effective direction and feedback
• Strong collaboration and influence skills; able to build effective relationships with stakeholders across organizational levels
• Optimistic, energetic and naturally brings the fun to the office

US Workplace Approach:

• Onsite: Role requires you to be onsite full-time.
• Hybrid: Role requires you to be located in Austin, Texas and is a mixture of onsite and remote.
• Remote: Role is full-time remote.

Approach may vary based on role.

YETI is proud to be an Equal Opportunity Employer.

#LI-AR1 #LI-Hybrid

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